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Word mark

The word mark is the typical shape of the identifier that clearly exhibits the formative characteristics and foundation of the symbolism of STX. Accordingly, when applying the word mark, it must be made observing size, color, position, etc. As a rule, computer data shall be used to make the word mark. Unauthorized modification of this word mark is not allowed. It can be used after drawing it correctly according to the rules of proportion presented in this grid system.

STX 심벌마크 STX 그리드시스템

Exclusively Used Color

Company shall use the exclusively used color of the CI by dividing it into the main color and sub-color. The main color is used as the hue of the word mark, and the sub-color that supplements the main color is used according to the situation of each applied item. In principle, the expression of the exclusively used color is made using pantone. However, when using it for mass media such as newspapers and magazines, it shall be used based on the four primary process colors. In principle, the word mark shall be made using computer data.

Main Color
  • STX RED
    PANTONE 185C
    PROCESS M100/Y100
    LG Sheet LA9133
  • STX BLUE
    PANTONE 293C
    PROCESS C100/M70
    LG Sheet LA9665
Sub Color
  • DARK GRAY
    PANTONE C/G 11C
    PROCESS B80%
    LG Sheet LA9012
  • LIGHT GRAY
    PANTONE C/G 2C
    PROCESS B15%
  • SILVER
    PANTONE 877C
  • GOLD
    PANTONE 876C
  • ORANGE
    PANTONE 130C 2X

Rules for Color

When applying the word mark to the CI of each Company, careful attention shall be paid to the match of the colors. When using the word mark as a positive image, the basic colors are red and blue and it can be expressed in black, dark gray, gold, silver, gold/silver foil and embossing as necessary. When using the word mark as negative image, it can be expressed in red and blue or white considering the value and chroma of the background color.

  • Main Color
    Main Color CI
  • BLACK
    black CI
  • DARK GRAY
    dark gray CI
  • GOLD
    gold CI
  • SILVER
    silver CI
  • Base on one color
    0~40%:black CI / 41%~100%:white CI

Signature

Refers to the mark made by combining the STX's word mark, which is the core of the CI, and the logo of STX Corporation at the top/bottom and left/right based on certain standards. The appropriate mark is selected for use considering the layout of the applicable space and according to the situation of the media to which it is applied. It shall be made using computer data. Unauthorized modification of this signature is not allowed. Should an error occur, it can be used after drawing it correctly according to the rule of proportion presented in this grid system.

Longitudinal combination of basic grid word mark Vertical combination of basic grid word mark
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